Brand Management

Course Overview

Your brand strategy is a detailed plan that outlines exactly what you’re trying to achieve and how you’re going to achieve it

Description

Your brand strategy is a detailed plan that outlines exactly what you’re trying to achieve and how you’re going to achieve it. … Brand Heart (purpose, vision, mission, values) Brand Messaging (brand voice, personality, tagline, value prop, brand messaging pillars) Brand Identity (logo, color, typography, etc.

What you’ll learn

• Strategic Self-Marketing and Personal Branding.
• Introduction to Personal Branding.
• The Secret Power of Brands.
• Personal Branding: How to build & manage your image.
• Personal and Lifestyle Branding: Building Your Story.

Requirements

• No previous knowledge required

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