Business Management

Course Overview
Strategic Self-Marketing and Personal Branding.
Introduction to Personal Branding.
The Secret Power of Brands.
Personal Branding

How to build & manage your image.
Personal and Lifestyle Branding Building Your Story.

Your brand strategy is a detailed plan that outlines exactly what you’re trying to achieve and how you’re going to achieve it. Brand Heart (purpose, vision, mission, values) Brand Messaging (brand voice, personality, tagline, value prop, brand messaging pillars) Brand Identity (logo, color, typography, etc.

What you’ll learn

  • Business Management.
  • Effective Managerial
  • Decision Making.
  • Business and Finance.
  • Financial Risk Management.
  • Business and Marketing.
  • International Digital Marketing.
  • Business and Human Resource Management.
  • Strategic Human Resource Management


  • No previous knowledge required
  • Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).
  • Open with an open mind, hungry to learn amazing stuff!

Who this course is for:

  • Companies struggling to drive traffic to your site or sell products
  • People who want to start a digital marketing organization
  • People who want to work as freelancers in the digital marketing niche
  • Businesses and People Who Need a Highly Effective Website for Marketing
  • Companies / people who want to stand out on this online network, attract attention and earn money


  1. Introduction to Marketing
  2. Search Engine Optimization
  3. App Store Optimization
  4. Google Adwords
  5. Keyword Strategy & Planning
  1. Social Media Marketing

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